By: Aseem Gaurav, April 29, 2011 (New Delhi)
The app market is growing at a phenomenal rate and a new study from ABI Research reveals users will download 44 billion cumulative by 2016.
The study says Android and Windows Phone 7 are fast catching up with Apple given the growing number of users adopting these platforms. It says the mobile app ecosystem and the market model will evolve with the increasing pool of smartphone and tablet users.
"Given the vast number of choices available, app developers and app stores need to innovate continually in order to maintain consumers' interest," comments ABI research analyst Fei Feng Seet.
"For example, an app called OfferedApp promises to provide a paid app each day in exchange for users completing a simple survey or signing up for an offer with advertisers. Some apps also offer virtual currency or other premiums to consumers who download a featured app from the developer. However these new marketing tactics are likely to face opposition as iTunes starts to clamp down on such incentivized promotions when they cut into Apple's revenue from in-app sales."
As per the figures, users have downloaded nearly 3 billion apps from the Android Market while Apple reached a remrkable figure of 10 billion app downloads in January.
It says a growing number of smartphone owners and more App Stores (i.e. Appia and Amazon’s Android App Store) could mean downloads reaching exponentially over the next few years.
The app market is growing at a phenomenal rate and a new study from ABI Research reveals users will download 44 billion cumulative by 2016.
The study says Android and Windows Phone 7 are fast catching up with Apple given the growing number of users adopting these platforms. It says the mobile app ecosystem and the market model will evolve with the increasing pool of smartphone and tablet users.
"Given the vast number of choices available, app developers and app stores need to innovate continually in order to maintain consumers' interest," comments ABI research analyst Fei Feng Seet.
"For example, an app called OfferedApp promises to provide a paid app each day in exchange for users completing a simple survey or signing up for an offer with advertisers. Some apps also offer virtual currency or other premiums to consumers who download a featured app from the developer. However these new marketing tactics are likely to face opposition as iTunes starts to clamp down on such incentivized promotions when they cut into Apple's revenue from in-app sales."
As per the figures, users have downloaded nearly 3 billion apps from the Android Market while Apple reached a remrkable figure of 10 billion app downloads in January.
It says a growing number of smartphone owners and more App Stores (i.e. Appia and Amazon’s Android App Store) could mean downloads reaching exponentially over the next few years.
