By: iPadfanzz.blogspot.com, May 9, 2011
Technology giant Apple Inc has ended Google’s four year reign as the world's most valuable brand, surging to top rank with a staggering 84 per cent increase in dollar value, according to Millward Brown’s 2011 BrandZ study of the most-valuable global brands.
The annual BrandZ study of the world’s top 100 brands, says Apple, best-known for its hardware products including the Macintosh line of computers, the iPod, the iPhone and the iPad, now has brand value which is worth $153-billion. That’s 84 percent more than it was worth last year and a bit more than Google’s brand as well.
A 2 per cent decline dropped Google’s brand value to $111 billion and its BrandZ ranking came to second slot.
"Google's drop is mainly attributable to a 4 per cent decrease in market capitalization from the year before and investments in such mobile platforms and the Chrome browser that she described as "heavy and ahead of return." Google's exit from China only affects about 2 per cent of its revenues, she said, but did help boost Baidu's valuem" said Eileen Campbell, global CEO of Millward Brown.
Last year Apple became the world’s most valuable technology company surpassing Microsoft because of its portfolio of coveted consumer goods.
Analysts attribute the rise of Apple due to its increasing presence of its gadgets in the market and meticulous attention while producing those products apart from its pricing model.
The study placed IBM at third place which was valued at $100.9 billion – a 17 per cent increase over 2010. McDonald’s rose two places to number four, as fast food became the fastest-growing category. Fifth-placed was held by Microsoft as it improved its value by 2 per cent to register $78.2 million.
Popular social networking giant Facebook also made its debut in this year's top 100 brands, valued at $19.1 billion, scoring the highest increase in brand value at 246 per cent.
As per the study out of the top 10 brands, six were technology and telecoms companies.
The study also mentioned the rising purchasing power of consumers from BRIC (Brazil, Russia, India, China, and South Africa) countries as brands from these emerging markets increasingly populate the global ranking. Millward Brown said 19 out of 100 companies are from BRIC markets.
Here are the top 10 most valuable brands ranked by Willward Brown
1. Apple — $153 billion in brand value
2. Google — $111 billion
3. IBM — $101 billion
4. McDonald’s — $81 billion
5. Microsoft — $78 billion
6. Coke — $74 billion
7. AT&T — $70 billion
8. Marlboro — $68 billion
9. China Mobile — $57 billion
10. GE — $50 billion
Technology giant Apple Inc has ended Google’s four year reign as the world's most valuable brand, surging to top rank with a staggering 84 per cent increase in dollar value, according to Millward Brown’s 2011 BrandZ study of the most-valuable global brands.
The annual BrandZ study of the world’s top 100 brands, says Apple, best-known for its hardware products including the Macintosh line of computers, the iPod, the iPhone and the iPad, now has brand value which is worth $153-billion. That’s 84 percent more than it was worth last year and a bit more than Google’s brand as well.
A 2 per cent decline dropped Google’s brand value to $111 billion and its BrandZ ranking came to second slot.
"Google's drop is mainly attributable to a 4 per cent decrease in market capitalization from the year before and investments in such mobile platforms and the Chrome browser that she described as "heavy and ahead of return." Google's exit from China only affects about 2 per cent of its revenues, she said, but did help boost Baidu's valuem" said Eileen Campbell, global CEO of Millward Brown.
Last year Apple became the world’s most valuable technology company surpassing Microsoft because of its portfolio of coveted consumer goods.
Analysts attribute the rise of Apple due to its increasing presence of its gadgets in the market and meticulous attention while producing those products apart from its pricing model.
The study placed IBM at third place which was valued at $100.9 billion – a 17 per cent increase over 2010. McDonald’s rose two places to number four, as fast food became the fastest-growing category. Fifth-placed was held by Microsoft as it improved its value by 2 per cent to register $78.2 million.
Popular social networking giant Facebook also made its debut in this year's top 100 brands, valued at $19.1 billion, scoring the highest increase in brand value at 246 per cent.
As per the study out of the top 10 brands, six were technology and telecoms companies.
The study also mentioned the rising purchasing power of consumers from BRIC (Brazil, Russia, India, China, and South Africa) countries as brands from these emerging markets increasingly populate the global ranking. Millward Brown said 19 out of 100 companies are from BRIC markets.
Here are the top 10 most valuable brands ranked by Willward Brown
1. Apple — $153 billion in brand value
2. Google — $111 billion
3. IBM — $101 billion
4. McDonald’s — $81 billion
5. Microsoft — $78 billion
6. Coke — $74 billion
7. AT&T — $70 billion
8. Marlboro — $68 billion
9. China Mobile — $57 billion
10. GE — $50 billion
