In its latest social media initiative, American Express is rolling out a Facebook application called “Link, Like, Love,” which will offer cardholders deals based on their profile information on the social networking site.
The deals and special offers will be given in form of personalized coupons depending upon the cardholder's likes, interests and other profile information. For example: $5 back on every $20 spent at high-end grocery store Whole Foods.
AmEx Vice Chairman Ed Gilligan said the idea behind this app is to expose its services to the social-media behemoth's 750 million users.
AmEx has over 90 million card members along with 2 million "Likes" on its Facebook profile page.
But how it works: It is a coupon-less service where cardholders just load deals into their AmEx account by hitting an online button and then get the rewards when they swipe their card at purchase.
An executive from the bank said it is not charging merchants for the service as the program allows the lender and retailers to track the progress of certain marketing campaigns.
Nearly 100 businesses, including Whole Foods Market, 20th Century Fox, Outback Steakhouse and Celebrity Cruises, have signed up to be a part of this program.
