By: Aseem Gaurav on April 9, 2012
Just six months ago, nobody was aware of a website called Pinterest. But now it has become the most dramatic social media success stories as of date, getting all the attention is wanted.
A new study from marketing service firm Experian suggests that Pinterest is the third most popular social network on the Web, just behind the giants Facebook and Tweeter.
According to the analysis, titled “The 2012 Digital Marketer: Benchmark and Trend Report,” the photo-sharing site’s traffic surge by 50 per cent between the January and February period this year. Last month, Facebook had more than 7 billion total visitors; Twitter had 182 million; and Pinterest had 104 million total visits from people in the United States, the report said.
The site was launched by Ben Silbermann in March 2010, and nine months after it had only 10,000 visitors, but in 2011, the popularity of Pinterest skyrocketed, making it Time Magazine of '50 Best Websites of 2011' and named the best startup of 2011 by Techcrunch.
In January 2012, tech site TechCrunch earlier reported that the site has achieved 10 million monthly unique U.S. visitors mark, which is faster than any other site in the history of the web. And Pinterest kept growing. And just one month later, the site’s traffic grew 52 percent, from 11.7 million unique visitors in January to 17.8 million in February.
This ranking by Experian, puts the site ahead of Google+, MySpace, Tumblr, Tagged and LinkedIn.
Regarding Pinterest's user base: Nearly 60 per cent of them are female, and 55 per cent in the age-group between the ages of 25 and 44. The most popular topics of interests are home decor, crafts, wedding, fashion and food.
Those who are not aware of how Pinterest works: it is pinboard-style social photo sharing website that allows users to essentially create and manage theme-based image collections. Users can create their own pin-boards or browse though other pinboards for inspiration, or re-pin images in their collections.
"Our goal is to connect everyone in the world through the 'things' they find interesting. Pinterest is all about connecting people all over the world based on shared tastes and interests," says the Pinterest mission statement.
Just six months ago, nobody was aware of a website called Pinterest. But now it has become the most dramatic social media success stories as of date, getting all the attention is wanted.
A new study from marketing service firm Experian suggests that Pinterest is the third most popular social network on the Web, just behind the giants Facebook and Tweeter.
According to the analysis, titled “The 2012 Digital Marketer: Benchmark and Trend Report,” the photo-sharing site’s traffic surge by 50 per cent between the January and February period this year. Last month, Facebook had more than 7 billion total visitors; Twitter had 182 million; and Pinterest had 104 million total visits from people in the United States, the report said.
The site was launched by Ben Silbermann in March 2010, and nine months after it had only 10,000 visitors, but in 2011, the popularity of Pinterest skyrocketed, making it Time Magazine of '50 Best Websites of 2011' and named the best startup of 2011 by Techcrunch.
In January 2012, tech site TechCrunch earlier reported that the site has achieved 10 million monthly unique U.S. visitors mark, which is faster than any other site in the history of the web. And Pinterest kept growing. And just one month later, the site’s traffic grew 52 percent, from 11.7 million unique visitors in January to 17.8 million in February.
This ranking by Experian, puts the site ahead of Google+, MySpace, Tumblr, Tagged and LinkedIn.
Regarding Pinterest's user base: Nearly 60 per cent of them are female, and 55 per cent in the age-group between the ages of 25 and 44. The most popular topics of interests are home decor, crafts, wedding, fashion and food.
Those who are not aware of how Pinterest works: it is pinboard-style social photo sharing website that allows users to essentially create and manage theme-based image collections. Users can create their own pin-boards or browse though other pinboards for inspiration, or re-pin images in their collections.
"Our goal is to connect everyone in the world through the 'things' they find interesting. Pinterest is all about connecting people all over the world based on shared tastes and interests," says the Pinterest mission statement.
