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Facebook launches camera app for iPhone users‎ with Instagram-like filters

By: Aseem Gaurav on May 27, 2012

In a little over a month after Facebook bought photo-sharing app Instagram for close to billion dollars, the newly-public social network has released its own and similar mobile photo app called Facebook Camera. The app offers all the basic features of a photo editing app like cropping, editing and adding a range of speciality filters and sharing multiple photos. It also allows users to view a feed of friends’ photos and comment on them.


However, the app’s release raises questions about the recent purchase of photo sharing app Instagram. One doubts what prompted the social networking company to buy Instagram when it has to release its own very similar app. Experts view it as the company’s ongoing plans to dominate the photo sharing space in the mobile world.

Every day, people from all across the globe add more than 100 million tags to photos on Facebook. These images are all about ‘moments’ and whatever you come across in everyday life. By launching the app the company now wants to make it as a one stop-shop for all the consumer needs – be it uploading or sharing photographs.



The app’s working is simple: On opening the app, it presents a user interface that is fast and pretty easy to use. The app allows Facebook users to view a feed that concentrates only on images. "Upon launching the app, you'll see a feed of just great photos from the people you care about," the company said. Of course, the user can swipe to view more of any album or tap to enlarge a particular image.

To share your photos, there is a camera button on the top left corner, flanked by a few photos that you recently took. Just below it you’ll find a news feed that comprises of only photos your friends have uploaded. To post one of your photos, just tap a photo to view it full screen, crop, rotate, tag and then apply any of the fifteen filters – which are strikingly similar to Instagram. A blue icon at the bottom right corner of the screen is meant for adding caption and then you can post the photos. It even allows users to attach multiple photos to a post.

Similarly, you can comment on photos that your friends have taken, tag them, and also Like photos. However, you can’t save the photos which you have liked in others’ feed.

As for the Instagram fans, the current addition would not mean an end to it, as the company says it is committed to building and growing Instagram independently.

This is the fourth app addition by Facebook and though the company is saying the move is intended to enhance the Facebook photo experience, it could well be a part of its strategy to stay ahead in the mobile wars.
 

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