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Hookflash app for iPad brings video calling to LinkedIn

By: Aseem Gaurav on June 25, 2012


Canadian firm Hookflash has announced the launch of a LinkedIn-powered iPad app that brings high definition video voice calling and other features to LinkedIn users. The app uses the professional network's directory to give business users a great alternative for voice, HD video and messaging.

After signing in with the LinkedIn account, Hookflash users can connect with other LinkedIn users who are in their list of contacts. Users can make a video call to their contact provided they both have the Hookflash app. In case the other person is not able to receive the call, they’ll receive a push notification that takes them into the app.


As of now the company has released only an iPad app, which works on both 3G and wifi, but it plans to launch an iPhone app soon. 

Hookflash is the first communications app to leverage LinkedIn’s social graph and display its functionality to business people across the globe. The app makes use of unique features like “social caller ID”, which uses LinkedIn profile and activity feed information for each contact to offer features like identity assertion and social context so you can easily identify the caller.


What strikes the most about the whole concept is that Hookflash is on its way to become a next generation business phone, which also puts in direct competition with Skype and other enterprise VoIP services.

Johnsen says a Pro or Premium paid version is in the works that will offer additional features, not finalized, but that could include group calling and recording of audio and video calls using Hookflash. Overall, the app presents a pretty interesting story that holds immense potential for other social media platforms as well. However, we have to wait and watch to see how the service takes off.

Download the app here.
 

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