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Apple’s iPad holds 68% market share, latest figures show it's unstoppable

By: Aseem Gaurav on July 27, 2012


The iPad is still the boss in the tablet market and Apple’s second quarter financials speaks volume about it. And it is not just the consumers who are in love with this tablet, even for the company it is the most important business unit.

For the second quarter of 2012, Apple said the iPad shipments grew 83 per cent on a year-on-year basis, and 44 percent from the previous quarter to 17 million units sold during third quarter.


According to Strategy Analytics, the iPad accounted for 68.3 percent of global tablet shipments last quarter, a jump of nearly 10 per cent from the last quarter of 2012, and up 7 percent year-over-year.

For the second quarter of 2012, 25 million tablets were shipped in all, which is a 67 per cent jump from 14.9 million in second quarter of 2011. According to analysts, the demand for tablet among consumers, education and business users remain robust.

The latest figures suggest that a couple of tablets such as Amazon’s Kindle Fire which got off to a good start last year, has failed to gain momentum during the current year. But one can’t deny bright spots such as Google Nexus 7 tablet, which is in short supply at retailers. Meanwhile, Microsoft is prepping its Windows 8 tablet, the Surface, and other companies are preparing their own Windows 8 tablets and hybrids.


On the other hand, Android tablet grabbed 29 per cent share of the global tablet shipments in the second quarter, maintaining the status quo in terms of last year’s figure. Although a lot of companies have entered the small tablet market fray like Amazon, Samsung, Acer and Asus, but they are yet to make a serious dent in Apple’s dominance of the tablet market. Analyst attribute Android’s mixed performance due to hardware designs, limited uptake of cellular models and a modest number of tablet-optimized services. Global Android tablet shipments grew by more than half to 7.3 million units.
 

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