By: Aseem Gaurav on September 12, 2012
The growing hostility between Apple and Google has resulted in Google coming out with its own iPhone application that will introduce more advertising and more videos on Apple's trend-setting devices.
As you are aware YouTube is being bumped from the menu of pre-installed apps on the next version of Apple's mobile operating system, titled iOS 6.
Moreover, the new iOS is also dumping Google's digital maps as its go-to source for directions.
In order to give its users the same experience which they are accustomed to, the search engine giant has redesigned the app to offer them such as showcase recommendations for YouTube users based on their past viewing habits. Browsing through channels you have subscribed to is done by swiping on the left side. Google has also offered several sharing options on Google, Twitter, Facebook and e-mail, and the app also allows you to save YouTube URLs to your clipboard.
Google also says that the app’s new search feature finds video faster than the pre-installed iOS app, including "official music videos."
The new YouTube app is also relevant to Google from monetary point of view, since it allows advertising to be shown with the clips. This feature was not allowed on the pre-installed YouTube app on iOS.
The restriction on ads also prevented many music videos from being shown in the iOS app because of copyright issues.
“Removing the advertising limitations will mean that users can now watch YouTube videos that already have been available on smartphones and tablet computers running on Google's Android software,” said the company.
The new YouTube app has been designed specifically for the iPhone, but it will work on the iPad, too.
Moreover, the users will continue to watch YouTube videos that always use to see through Web browsers that work on iOS, including Apple's Safari and Google's Chrome.
YouTube claims that in all users watch more than 1 billion clips per day. A comScore survey in March said users spent 424.6 minutes with Google video sites — which mostly means that they spent it with YouTube. The company is expected to see this number go ever higher since it has also been helping other produce original content to lure new audience.
Perhaps the most important thing for users to know, is that the addition of a subject-based search guide will allow them to search videos based on interests such as music, pets and animals or sports.
Google has also said that is working a YouTube app that will be optimized for the iPad, which should be available in the coming months.
The growing hostility between Apple and Google has resulted in Google coming out with its own iPhone application that will introduce more advertising and more videos on Apple's trend-setting devices.
Moreover, the new iOS is also dumping Google's digital maps as its go-to source for directions.
In order to give its users the same experience which they are accustomed to, the search engine giant has redesigned the app to offer them such as showcase recommendations for YouTube users based on their past viewing habits. Browsing through channels you have subscribed to is done by swiping on the left side. Google has also offered several sharing options on Google, Twitter, Facebook and e-mail, and the app also allows you to save YouTube URLs to your clipboard.
Google also says that the app’s new search feature finds video faster than the pre-installed iOS app, including "official music videos."
The new YouTube app is also relevant to Google from monetary point of view, since it allows advertising to be shown with the clips. This feature was not allowed on the pre-installed YouTube app on iOS.
The restriction on ads also prevented many music videos from being shown in the iOS app because of copyright issues.
“Removing the advertising limitations will mean that users can now watch YouTube videos that already have been available on smartphones and tablet computers running on Google's Android software,” said the company.
The new YouTube app has been designed specifically for the iPhone, but it will work on the iPad, too.
Moreover, the users will continue to watch YouTube videos that always use to see through Web browsers that work on iOS, including Apple's Safari and Google's Chrome.
YouTube claims that in all users watch more than 1 billion clips per day. A comScore survey in March said users spent 424.6 minutes with Google video sites — which mostly means that they spent it with YouTube. The company is expected to see this number go ever higher since it has also been helping other produce original content to lure new audience.
Perhaps the most important thing for users to know, is that the addition of a subject-based search guide will allow them to search videos based on interests such as music, pets and animals or sports.
Google has also said that is working a YouTube app that will be optimized for the iPad, which should be available in the coming months.
