By: iPadfanzz staff on January 31, 2013
Facebook has reiterated that the future is mobile, with Mark Zuckerberg asserting during a fourth-quarter earnings call that "Facebook is a mobile company."
During the fourth quarter, Facebook’s advertising revenues from mobile apps surged 40 per cent. In the fourth quarter, 23 percent of revenue from ads came from mobile, Facebook COO Sheryl Sandberg said.
"Marketers are realizing more and more that Facebook is one of the best places to reach customers on mobile," she said.
In terms of the numbers, Facebook said its revenues were $1.585 billion, up from $1.131 billion, during the same period last year. However, the company’s profits took a beating as it dropped from $302 million in 2011 to $64 million during the fourth quarter. Now mobile apps account for 23 percent of Facebook’s overall revenue, compared with 14 percent in the previous quarter.
The company said the drop in profits was primarily due to increased costs related to mobile and advertising products.
The company said the next step will be to "get really good at building 'mobile first' experiences."
CEO Mark Zuckerberg's 8-year-old company promises to develop a full-fledged mobile advertising business, and said the next growth phase could come from "getting really good at building 'mobile first' experiences."
Zuckerberg said the social networking site’s new search tool could turn into a meaningful business for us. For now, Facebook is refining Graph Search and working on rolling it out to all users, Zuckerberg said.
Recently Facebook has launches various services as it seeks to stay ahead in the fast-moving Web market and it plans to spend heavily to recruit talent in 2013 as the company pushes forward with new product development.
Facebook has reiterated that the future is mobile, with Mark Zuckerberg asserting during a fourth-quarter earnings call that "Facebook is a mobile company."
During the fourth quarter, Facebook’s advertising revenues from mobile apps surged 40 per cent. In the fourth quarter, 23 percent of revenue from ads came from mobile, Facebook COO Sheryl Sandberg said.
"Marketers are realizing more and more that Facebook is one of the best places to reach customers on mobile," she said.
In terms of the numbers, Facebook said its revenues were $1.585 billion, up from $1.131 billion, during the same period last year. However, the company’s profits took a beating as it dropped from $302 million in 2011 to $64 million during the fourth quarter. Now mobile apps account for 23 percent of Facebook’s overall revenue, compared with 14 percent in the previous quarter.
The company said the drop in profits was primarily due to increased costs related to mobile and advertising products.
The company said the next step will be to "get really good at building 'mobile first' experiences."
CEO Mark Zuckerberg's 8-year-old company promises to develop a full-fledged mobile advertising business, and said the next growth phase could come from "getting really good at building 'mobile first' experiences."
Zuckerberg said the social networking site’s new search tool could turn into a meaningful business for us. For now, Facebook is refining Graph Search and working on rolling it out to all users, Zuckerberg said.
Recently Facebook has launches various services as it seeks to stay ahead in the fast-moving Web market and it plans to spend heavily to recruit talent in 2013 as the company pushes forward with new product development.
