Apple adds 'Why You'll Love iPad' section to website in new campaign direction

By: iPadfanzz staff on March 29, 2013

Apple has extended the "Why You'll Love…" campaign to include the iPad and iPad mini. The new page now includes lots of the same features as its partner iPhone section, touting awards from J.D. Power and Associates, battery life, apps and more.

The webpage focuses on the unique properties of both the iPad and iPad Mii. It takes into account features such as the full-size iPad's Retina display and the iPad mini's portability.

The tech giant appears to be taking a more aggressive stance in advertising its iOS device lineup, especially in view of the fact that lots of products are now being introduced to compete with Apple.