By: iPadfanzz staff on April 2, 2013
Marketing firm Upstream's mobile phone survey has revealed that Samsung is the top choice for handset in four developing markets--India, Brazil, Nigeria and Saudi Arabia. The online survey sampled 1,000 users across these four countries, and found that Samsung leads with 32 per cent people preferring it, followed by Nokia (22 per cent), Apple (21 per cent) and Blackberry (10 per cent).
In more advanced markets like the US, Apple is still very popular among the consumers. In developed countries such as US and UK, 32 percent of prospective buyers selected iPhone in comparison to 22 percent for Samsung.
According to Marco Veremis, Upstream's founder and CEO, income plays an important role in deciding which brands would love to prefer. In developing countries, a mobile phone is more of a necessity and therefore the choice of brand does not play an important role.
Apple’s strongest of the four nations was also the richest—Saudi Arabia—and users in that nation were the only in the survey to have a majority say they’d spend over $450 on a new phone. In Nigeria, Nokia was most popular with 37 per cent of preferences.
Veremis points to easy access to social networks and the Web as drivers for that preference; Nokia’s investment in long battery life could also be appreciated in a market with recurring power supply issues.
Marketing firm Upstream's mobile phone survey has revealed that Samsung is the top choice for handset in four developing markets--India, Brazil, Nigeria and Saudi Arabia. The online survey sampled 1,000 users across these four countries, and found that Samsung leads with 32 per cent people preferring it, followed by Nokia (22 per cent), Apple (21 per cent) and Blackberry (10 per cent).
In more advanced markets like the US, Apple is still very popular among the consumers. In developed countries such as US and UK, 32 percent of prospective buyers selected iPhone in comparison to 22 percent for Samsung.
According to Marco Veremis, Upstream's founder and CEO, income plays an important role in deciding which brands would love to prefer. In developing countries, a mobile phone is more of a necessity and therefore the choice of brand does not play an important role.
Apple’s strongest of the four nations was also the richest—Saudi Arabia—and users in that nation were the only in the survey to have a majority say they’d spend over $450 on a new phone. In Nigeria, Nokia was most popular with 37 per cent of preferences.
Veremis points to easy access to social networks and the Web as drivers for that preference; Nokia’s investment in long battery life could also be appreciated in a market with recurring power supply issues.
