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Twitter launches new #Music app that helps fans discover new tracks

By: iPadfanzz staff on April 19, 2013

Twitter’s new music app is all about giving you a powerful discover tool so that you spend more quality time with Twitter.


The app, the company says, has been designed to define social music discover for the mobile users in way that is different from others. That also means a new revenue source for the company.

The app shows you what’s popular on Twitter, what new artists are emerging, the things people you follow are listening to, and suggestions based on your activity. It also allows you to play tracks right in the app – full tracks if you have a Rdio or Spotify account, or 30 second iTunes previews if you don’t.

It is no brainer that people love celebrities and they follow them on social networking sites like Facebook or Twitter, especially musicians. In a recent blogpsot Twitter said: “Many of the most-followed accounts on Twitter are musicians, and half of all users follow at least one musician.” The company also understood that people love to talk to each about music, especially they tweet the song they like, they retweet the things their favorite pop stars say, and so on. The new app is essentially based on those lines – designing something that enhances that experience.

The recent launch also means that more and more musicians will become active on Twitter. For instance, Justin Bieber can now use Twitter Music to send it out to every one of his 37.3 million (17.8 million in reality) followers and playing the new song even without leaving twitter. The promotion will increase multifold once the users start retweeting them. In addition, the song can now played all across the web since website can embed tweets, complete with media. The greater the amount of people hearing the song, the greater is the chances of it becoming a hit in a shorter period of time. Imagine if an artist of Lady Gaga proportion tweets a song of a new artist.

Twitter has linked up with three music companies for the launch: Apple iTunes and streaming services Spotify and Rdio.

In a nutshell, Twitter #Music is a smart attempt by Twitter to make to reposition itself as an entertainment hub online, thus closing the gap with its rival Facebook.

The app had a lukewarm reception from some music analysts, who questioned whether it was enough to keep users returning to the site instead of Facebook.
 

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