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Apple wins American Brand Excellence award

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By: Aseem Gaurav, March 26, 2011 (New Delhi)

Apple Inc. was named winner of the eighth annual American Brand Excellence Awards which recognize brands that best meet the needs of small- to mid-sized businesses.

Over 2,000 small to mid-sized business owners rated more than 250 brands. The criteria for selection included “forward thinking,” “behaves ethically,” and “has a good price for what you get.”


Every year the awards are presented by The Business Journals, a division of Wichita Business Journal parent company American City Business Journals.

"Apple has become the premier business brand, and as the leader of the tablet category with the iPad, Apple is redefining how we work," said Godfrey Phillips, VP of Research for The Business Journals. "Our study found that nine percent of business owners currently use an iPad for business."
 

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