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UK’s National Trust launches 'Farmville for real'


By: Aseem Gaurav, May 4, 2011

The UK's National Trust (a charity established to preserve countryside landscapes) is looking for 10,000 people to become “virtual farmers” who will run a 1,200 acre farm via the internet.

The project, called MyFarm, is partly inspired by the Facebook game "FarmVille" which allows users to manage a virtual farm by planting and harvesting imaginary crops.



For a measly sum of £30 per year (about $60), you can become a virtual farmer to actively participate in the management of the 2500 acre Wimpole Farm, near the city of Cambridge.

By paying this fee means that you have a right to vote on decisions like which animals to breed and buy and when to harvest. The decision making process will be conducted via regular polls on a website as well as on Facebook and Twitter.
Moreover, you can watch the footage of it through internet.

"We think this is quite a brave experiment. This is about reconnecting people to where their food comes from," said Fiona Reynolds, director general of the National Trust.

Reynolds believes that the "MyFarm" experiment aims to connect consumers with their food.
 

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