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iPads account for 97% of US tablet web traffic: Survey

By: Aseem Gaurav on June 26, 2011

Apple’s iPad has been in the global markets for some time now, and it is undoubtedly the most popular choice for anyone looking to buy a tablet. In a report on digital traffic by device, comScore, said the iPad and iPad 2 make up 89 per cent of tablet Internet use worldwide. In the US the figure is 97 per cent.

The numbers are pretty interesting given that a lot of tablet makers like the Samsung Galaxy Tab, Motorola Xoom, BlackBerry PlayBook, Asus Eee Pad, and others, have entered the market, but seems like lacking in popularity charts.


On the other hand, Android-based tablets make up only 0.6 percent of all tablet traffic, while "other" tablets (in other words, the PlayBook), took up 0.1 per cent.

Country-wise, the iPad traffic was highest in Canada in May, accounting for 33.5 percent of all non-computer traffic.  In the U.S., the iPad represented 21.8 percent of all non-computer traffic, while Android accounted for 0.6 percent.

However, the findings showed that android is doing better than Apple in the smartphone sector in the US. Android phones represented 35.6 per cent of all non-computer traffic, while Apple’s iPhone held 23.5 per cent share. However, in other countries, Android followed the iPhone in total traffic.

Furthermore, 91.9 percent of iPad page views occurred over Wi-Fi, as against 8.1 percent over mobile networks

Apple recently said it has sold 25 million iPads since its launch in spring 2010 and research firm IDC suggests that iPad occupied 87 percent market share in 2010.

The figure suggests that for consumers the tablet market starts and ends with an iPad – but for competitors to grab a big pie of the market, some serious thoughts are required.
 

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