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Twitter/Google+ battle hotting up

By: Aseem Gaurav on January 13, 2011

Internet search giant Google, is facing opposition to include Google+ searches after it rolled out its new search engine functionality, thus, leaving Twitter and Facebook out in the cold.



Google had earlier announced to make search results more personalised, which was strongly opposed by Twitter as it said it would be bad for web publishers and cosnumers.

Industry expert see the move as the one which could change the search dynamics and  charge Google with deliberately boosting Google+'s popularity, thus boosting queries generated for Google+. One of the strongest arguments against the move is that the search engine would give more prominence to Google+ business pages that companies have set up as compared to similar other pages set up by them on competing social media sites.





Search engine expert Danny Sullivan said with this being on Google+ does matter and now it matters more than ever before. He adds that Google is clearly "taking its weight in search and leveraging it to boost Google+ in a big way."

Twitter said it is concern about the changes as earlier lots of users were able to find "breaking news" mostly shared on the micro-blogging site since they were the most relevant results. But now as a result of changes done by Google, it would be difficult to find them which is certainly bad for publishers, people and news organisations, a statement from Twitter said.


“The changes as a result of Google rejig is of a concern. Now finding the information will be much harder for everyone,” the statement continued.

On the other hand, Google defended the predominance of Google+ content in its new product by claiming that the company always wants to provide the most relevant results and Twitter's response came as a surprise to them since last summer they chose not to renew their agreement with us.

Last year, Google took a major step towards becoming a full-fledged Facebook rival by launching Google+ Pages that lets users share things with smaller groups of people through 'circles'. The project allowed brands, companies, businesses, places, groups, and others to establish a presence on the service, much like Facebook pages.

 

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