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Angry Birds 'Space' soars to popularity; hits 10 million downloads in just three days

By: Aseem Gaurav on April 22, 2012



Ever since the popular iOS and Android game Angry Birds launched in late 2009, gamers from every age group are always on the lookout for the next edition of the Avian game. No doubt then it is the undisputed leader on the causal gaming arena.



Such is the craze for the game that Rovio's much-anticipated "Angry Birds Space," which is set in outer space, has received 10 million downloads in just three days. The launch of the space version, fourth in the series of the popular game, coincides with the announcement of first Angry Birds activity park which will be launched in April in Finland – where the firm hails from. The park will feature animal spring riders, swings, sandpits and a range of climbing towers with slides. The game costs 99 cents for smartphones and $2.99 for tablets.

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The space version new features 60 initial levels and six new characters which offer a "unique twist in a variable gravity environment".

The gameplay is pretty much the same: you slingshot cute angry bird characters at mean green pigs who have stolen the birds eggs and are hidden in fortresses of stone and wood furnished with many glittering jewels and succulent hams.

To promote the game on a wide scale, Rovio has tied up with several partners like: NASA, National Geographic, Wal-Mart and T-Mobile.

Besides downloadable games, Rovio is selling plush toys, books and other "Angry Birds" merchandise in retail stores. The company has also made versions of the game for Macintosh and Windows PCs.  Rovio has also teamed with T-Mobile USA to affix a giant inflatable red bird on a slingshot to Seattle's Space Needle. Nasa was also involved in promoting the game, posting a video showing an astronaut on the International Space Station explaining the laws of physics using Angry Bird characters.

However, handset owners using  on Microsoft Corp.’s Windows Phone platform may have to some more time since the new “Angry Birds Space” edition won’t appear on it, which is a blow to handset maker Nokia Oyj. Rovio said to make it happen the company has to completely rewrite the application. The space agency, which is short of exciting new ventures just now, had one of their astronauts make a video from the International Space Station: a physics lesson involving a plush Angry Bird and a balloon pig.
 

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