By: Aseem Gaurav on September 21, 2012
Apple’s iPhone 5 will hit stores around the globe on September 21 and Apple fanboys and fangirls have already formed long queues outside the company's real-world stores to get their hands on the new generation device.
Beginning last week, gadget lovers started a queue outside Apple's flagship store on Fifth Avenue in New York. The same is the scene in Sydney, Japan and Singapore.
The iPhone 5 is turning out to be another commercial smash for the trend-setting US company, for which it has received over two million orders in the first 24 hours after it began pre-sales online on September 14.
Apple also said that iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal.
Such is the marketing value of the event that some companies even paid their staff in the hope of being photographed and interviewed for being among the first in the world to get their hands on the new gadget.
Moreover, there are some who are standing in the queue wearing promotional T-shirts and caps or carrying advertising materials.
For instance at a queue outside the Apple's flagship Covent Garden and Regent Street stores in London, two men being sponsored by a research consultancy will share their videos and a week-long experience to tell why the Apple brand attracts so much attention from fans.
In US, the iPhone 5 will be available at Apple retail outlets through AT&T, Sprint, Verizon Wireless, Best Buy, RadioShack, Target, Walmart stores and other resellers.
Apple’s iPhone 5 will hit stores around the globe on September 21 and Apple fanboys and fangirls have already formed long queues outside the company's real-world stores to get their hands on the new generation device.
Beginning last week, gadget lovers started a queue outside Apple's flagship store on Fifth Avenue in New York. The same is the scene in Sydney, Japan and Singapore.
The iPhone 5 is turning out to be another commercial smash for the trend-setting US company, for which it has received over two million orders in the first 24 hours after it began pre-sales online on September 14.
Apple also said that iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal.
Such is the marketing value of the event that some companies even paid their staff in the hope of being photographed and interviewed for being among the first in the world to get their hands on the new gadget.
Moreover, there are some who are standing in the queue wearing promotional T-shirts and caps or carrying advertising materials.
For instance at a queue outside the Apple's flagship Covent Garden and Regent Street stores in London, two men being sponsored by a research consultancy will share their videos and a week-long experience to tell why the Apple brand attracts so much attention from fans.
In US, the iPhone 5 will be available at Apple retail outlets through AT&T, Sprint, Verizon Wireless, Best Buy, RadioShack, Target, Walmart stores and other resellers.
