By: iPadfanzz staff on April 18, 2013
LinkedIn has redesigned its iPhone, Android and web apps with an idea to provide its members a rich, daily destination for consuming content and connecting with others.
The new apps sports a colorful design, a new visually compelling update stream, full of stories and status updates, front and center, and personalization features all intended to make LinkedIn for iPhone or Android a vehicle for rapid consumption.
LinkedIn’s new focus on mobile underlines the growing importance mobile is playing in the professional networking service’s growth. The mobile usage now accounts for 27 percent of its unique visitors, up from 15 percent last year. On an year-on-year basis its mobile pageviews have gone up 250 per cent.
“On the mobile side one of the changes that we see is that more and more people are using that for content consumption,” LinkedIn mobile product head Joff Redfern said. “Now it’s not used only to look for jobs — it’s used when people go, ‘Oh, I have an extra moment here and I’m interested in what’s being shared in my network and in my industry.’”
The new redesign makes it easy for users to like and comment on status updates directly from the stream. A new navigation bar slides out from the left of the screen, giving you two-tap access to jobs, groups, people you may know and more. The company says the idea is that in a mobile app everything should be brought to the users instead of them having to go fetch the information.
The stories now include status updates, connection updates, news, posts from the influencers you follow, group posts, and job changes. Also, if you're a job seeker, then the stream will feature more recommended jobs.
LinkedIn had earlier rolled out a slew of new features and enhancements to its website in recent months as it tries to entice its 200 million members to spend more time on its website.
