By: iPadfanzz staff on April 17, 2013
Marketers increasingly are focused on teenagers who are coming of age during the digital revolution. Ratings giant Nielsen recently conducted a study examining the viewing behavior of the so-called millennial generation -- the demographic roughly between the ages of 14 and 34.
The report found that younger Americans are more multicultural than older Americans. It also revealed that teenagers were more likely to watch videos on their mobile phones than any other age group.
The study found that teens in 12 to 17 age group watch on average nearly seven hours and 48 minutes of videos on a mobile phone. That's 18 per cent more than 18- to 24-year-olds and 46 per cent more than those 25- to 34-year-olds.
"The combine results suggest that teens will continue to view content on mobile and the Internet as they age," Nielsen said. Such a high rise can be attributed to rise in new applications in smartphones and tablets than there were two years ago. TV companies also found that comedy bits work well on mobile.
At the same time, in terms of internet video, 18- to 24-year-olds spent the most time watching content on their computers. Whereas, the 25- to 34-year-olds surpassed those younger than them in traditional TV-watching, clocking in an average of about 136 hours a month.
"Today’s teens and young adults are quite the multicultural bunch—with purchasing power to boot," Nielsen said. About 42% of young adults and teenagers are Latinos, African Americans and Asian Americans.
