By: iPadfanzz Editor on June 9, 2013
Apple is reportedly readying a trade in program to get users of its older phones to try the brand new iPhone 5 or the yet to be released 5S.
Apple’s new trade-in service will allow iPhone users to trade in their current iPhones for a discount on the latest model.
For this, Bloomberg says, the Cupertino-based tech giant has tied up with Brightstar, a mobile phone distributor. The service would allow iPhone owners to trade in their current phones for a discount on new phones in Apple stores.
It’s a great marketing strategy – something Apple do very well.
The new program will help consumers to receive payments instantly and avoid the hassle of shipping their older gadgets.
The scheme will work two-fold for the company. First, it will boost sales of the iPhone 5; and second, it could give the company a way to sell cheaper iPhones in emerging markets.
Boosting the iPhone sales is of extreme importance for Apple since the sales of nine months old iPhone 5 are beginning to sag. There's always been a large secondary market for used iPhones, but some consumers might be averse to selling their devices on Craigslist or eBay, and the legit online trade-in programs often require people to wait several weeks for checks to arrive in the mail.
Wireless network operators are already running their own trade-in programs. For instance, AT&T, gives customers up to $200 for an old iPhone. Rather than force customers to wait for a check to arrive or deal with buyers through Craigslist and eBay, the retail store trade-in programs provide an instant and hassle-free reward.
Apple’s partner in this program, Brightstar, works behind the scenes to provision devices for wireless network operators. It already handles trade-ins for AT&T and T-Mobile USA and refurbishes devices for later resale.
It is reported that each iPhone that is bought back will be resold in emerging markets, such as Asia, Africa, and South America, where smartphone adoption is still in its early stages.
From Apple's perspective its all about the ecosystem – more Apple users would mean more people using the apps and in turn more revenue.
Apple is reportedly readying a trade in program to get users of its older phones to try the brand new iPhone 5 or the yet to be released 5S.
Apple’s new trade-in service will allow iPhone users to trade in their current iPhones for a discount on the latest model.
For this, Bloomberg says, the Cupertino-based tech giant has tied up with Brightstar, a mobile phone distributor. The service would allow iPhone owners to trade in their current phones for a discount on new phones in Apple stores.
It’s a great marketing strategy – something Apple do very well.
The new program will help consumers to receive payments instantly and avoid the hassle of shipping their older gadgets.
The scheme will work two-fold for the company. First, it will boost sales of the iPhone 5; and second, it could give the company a way to sell cheaper iPhones in emerging markets.
Boosting the iPhone sales is of extreme importance for Apple since the sales of nine months old iPhone 5 are beginning to sag. There's always been a large secondary market for used iPhones, but some consumers might be averse to selling their devices on Craigslist or eBay, and the legit online trade-in programs often require people to wait several weeks for checks to arrive in the mail.
Wireless network operators are already running their own trade-in programs. For instance, AT&T, gives customers up to $200 for an old iPhone. Rather than force customers to wait for a check to arrive or deal with buyers through Craigslist and eBay, the retail store trade-in programs provide an instant and hassle-free reward.
Apple’s partner in this program, Brightstar, works behind the scenes to provision devices for wireless network operators. It already handles trade-ins for AT&T and T-Mobile USA and refurbishes devices for later resale.
It is reported that each iPhone that is bought back will be resold in emerging markets, such as Asia, Africa, and South America, where smartphone adoption is still in its early stages.
From Apple's perspective its all about the ecosystem – more Apple users would mean more people using the apps and in turn more revenue.
