By: Aseem Gaurav on June 30, 2011
Everyone knows the power of Facebook and it is no guesswork what this social networking medium can achieve and contribute to the society around the world. The latest example is about a Facebook protest in Israel, where consumers threatened to boycott cottage cheese if the prices were not lowered. The result was dairy manufacturers lowing the staple by some 25 per cent.
For this, first a Facebook event was created, calling for the boycott of the Israeli staple until prices dropped. Then within two weeks over 105,000 people joined the campaign and all of them resonated the same concern of unreasonable and unjustified increase in the price of cheese.
Given the sheer size and scale of the protest, the large Israeli dairy companies that control the market, finally agreed to lower the price.
“Israeli consumers have said what they have to say and have demonstrated their ability to bring about unprecedented change in this country,” Tnuva, which was one of the companies that decided to lower the prices, stated in a press release.
The organizers identified themselves as ordinary Israelis who work for a living and are raising families but are suffering under of the weight of rising cost of living in Israel.
Everyone knows the power of Facebook and it is no guesswork what this social networking medium can achieve and contribute to the society around the world. The latest example is about a Facebook protest in Israel, where consumers threatened to boycott cottage cheese if the prices were not lowered. The result was dairy manufacturers lowing the staple by some 25 per cent.
For this, first a Facebook event was created, calling for the boycott of the Israeli staple until prices dropped. Then within two weeks over 105,000 people joined the campaign and all of them resonated the same concern of unreasonable and unjustified increase in the price of cheese.
Given the sheer size and scale of the protest, the large Israeli dairy companies that control the market, finally agreed to lower the price.
“Israeli consumers have said what they have to say and have demonstrated their ability to bring about unprecedented change in this country,” Tnuva, which was one of the companies that decided to lower the prices, stated in a press release.
The organizers identified themselves as ordinary Israelis who work for a living and are raising families but are suffering under of the weight of rising cost of living in Israel.
