By: Aseem Gaurav on June 6, 2011
Moshi Monsters, the UK based social networking online game and virtual pet site aimed at kids, has hit a landmark 50 million registered users worldwide, with 15 million of those users in North America. It is one of the fastest growing children’s entertainment brands in the world. So, now 1 in 2 UK kids aged between 6-12 own a Moshi Monster account. Further, there is one user signing up for this game every second from over 150 countries across the globe.
In February, Moshi Monsters had around 35 million users, so in just 4 months, the game has added another 15 million.
In a remarkable turn-around story Mind Candy, the UK business behind the brand, has risen from near bankruptcy in 2008 to being one of the fastest growing start-ups to emerge out of Europe. From being just another online gaming company to 50 million in just three years is really a great feat indeed. Mind Candy is now highly profitable and on course to generate over 60 million pounds in total gross retail sales of all Moshi Monsters related products in 2011.
“We’re thrilled to see Moshi Monsters experience such rapid growth across the globe,” said Michael Acton Smith, CEO and founder of Mind Candy.
“We’ve hit 50 million users and have even more ambitious plans ahead. Our vision is to build the largest entertainment brand in the world for this new digital generation of kids.”
For those who don't know about the gameplay of Moshi Monsters. The game allows kids to adopt one of six virtual pet monsters that they can customize in various ways and add the monster to their own virtual room, then solve puzzles to gain rewards called rox, which can be as currency to buy items for the adopted monster like clothing, foodstuffs and home decor items.
The game also has a pin board where friends can leave messages and a news feed, apart from games, quizzes and virtual world activities.
One of the major reasons for such a phenomenal success of the game is of the company’s focus on more offline products such as toys, books, video games, trading cards, and even a “Moshi magazine” within the UK and Australia. Moreover, children’s entertainment company, Spin Master, has become the startup’s U.S. toy partner and that Moshi Monsters toys will launch in North America this summer.
The promotional activities by the companies doesn’t end her as Mind Candy is now working on music, live tours, TV shows — and even a Moshi Monsters film. It would be probably be great fun to watch this film. There are also speculations that Moshi Monsters Happy Meals are on the way.
Have one of you ever played this game, do let us know about your opinions?
Moshi Monsters, the UK based social networking online game and virtual pet site aimed at kids, has hit a landmark 50 million registered users worldwide, with 15 million of those users in North America. It is one of the fastest growing children’s entertainment brands in the world. So, now 1 in 2 UK kids aged between 6-12 own a Moshi Monster account. Further, there is one user signing up for this game every second from over 150 countries across the globe.
In February, Moshi Monsters had around 35 million users, so in just 4 months, the game has added another 15 million.
In a remarkable turn-around story Mind Candy, the UK business behind the brand, has risen from near bankruptcy in 2008 to being one of the fastest growing start-ups to emerge out of Europe. From being just another online gaming company to 50 million in just three years is really a great feat indeed. Mind Candy is now highly profitable and on course to generate over 60 million pounds in total gross retail sales of all Moshi Monsters related products in 2011.
“We’re thrilled to see Moshi Monsters experience such rapid growth across the globe,” said Michael Acton Smith, CEO and founder of Mind Candy.
“We’ve hit 50 million users and have even more ambitious plans ahead. Our vision is to build the largest entertainment brand in the world for this new digital generation of kids.”
For those who don't know about the gameplay of Moshi Monsters. The game allows kids to adopt one of six virtual pet monsters that they can customize in various ways and add the monster to their own virtual room, then solve puzzles to gain rewards called rox, which can be as currency to buy items for the adopted monster like clothing, foodstuffs and home decor items.
The game also has a pin board where friends can leave messages and a news feed, apart from games, quizzes and virtual world activities.
One of the major reasons for such a phenomenal success of the game is of the company’s focus on more offline products such as toys, books, video games, trading cards, and even a “Moshi magazine” within the UK and Australia. Moreover, children’s entertainment company, Spin Master, has become the startup’s U.S. toy partner and that Moshi Monsters toys will launch in North America this summer.
The promotional activities by the companies doesn’t end her as Mind Candy is now working on music, live tours, TV shows — and even a Moshi Monsters film. It would be probably be great fun to watch this film. There are also speculations that Moshi Monsters Happy Meals are on the way.
Have one of you ever played this game, do let us know about your opinions?
