By: Aseem Gaurav on July 4, 2012
Tablets are fast changing the personal computing landscape. The adoption of tablets – which debuted two years ago with the launch of the original iPad — is now at 31 per cent of the U.S. population that uses the Internet, meaning 74 million users. By next year (2013) the tablet usage is expected to rise to 47 per cent, or 117 million users. However, these tablets are not just sitting on the shelf – people are using them and heavily. According to an earlier survey, nearly 74 per cent of people are using tablets on a daily basis, and 60 per cent are using them many times a day.
A recent survey by Gartner throws light on what kind of activities people are spending time on. The first in the list comes in form of checking email (81 per cent respondents), subsequently followed by reading news (69 per cent), checking the weather forecast (63 per cent), social networking (62 per cent) and gaming (60 per cent).
The survey showed that over half of the tablet owners prefer to read news, magazines and books on screen, rather than on paper. Those surveyed, said they also owned TVs, PCs and mobile phones and use them interchangeably, rather than using one particular device for another.
Survey further revealed that media tablets are widely used in home, as against mobile phones or PCs. Nearly 87 per cent said they use tablet in the living room, 65 per cent said in the bed room and 47 per cent in the kitchen. During the week, the most popular time to use the tablet was weekday evening.
The survey also touched upon the question of the reason of purchasing the tablet. Respondents said they purchased the media tablet, in preference to a PC, for its convenience, small size and light weight. It was revealed that a media tablet is almost as personal as a mobile phone in terms of usage. Strikingly, 45 per cent said they do not share their tablet at all.
Gartner also noted that men tend to purchase their own media tablet, while on the other hand women prefer to receive them as gifts.
However, this particular survey didn’t look at the type of tablets consumers are using. In April, a study by Gartner said that Apple’s iOS — the mobile operating system that powers the iPad — is the most dominant tablet OS, followed by devices built around Google’s Android.
Please do send in your comments about whether you agree with the survey findings or not.
Tablets are fast changing the personal computing landscape. The adoption of tablets – which debuted two years ago with the launch of the original iPad — is now at 31 per cent of the U.S. population that uses the Internet, meaning 74 million users. By next year (2013) the tablet usage is expected to rise to 47 per cent, or 117 million users. However, these tablets are not just sitting on the shelf – people are using them and heavily. According to an earlier survey, nearly 74 per cent of people are using tablets on a daily basis, and 60 per cent are using them many times a day.
A recent survey by Gartner throws light on what kind of activities people are spending time on. The first in the list comes in form of checking email (81 per cent respondents), subsequently followed by reading news (69 per cent), checking the weather forecast (63 per cent), social networking (62 per cent) and gaming (60 per cent).
The survey showed that over half of the tablet owners prefer to read news, magazines and books on screen, rather than on paper. Those surveyed, said they also owned TVs, PCs and mobile phones and use them interchangeably, rather than using one particular device for another.
Survey further revealed that media tablets are widely used in home, as against mobile phones or PCs. Nearly 87 per cent said they use tablet in the living room, 65 per cent said in the bed room and 47 per cent in the kitchen. During the week, the most popular time to use the tablet was weekday evening.
The survey also touched upon the question of the reason of purchasing the tablet. Respondents said they purchased the media tablet, in preference to a PC, for its convenience, small size and light weight. It was revealed that a media tablet is almost as personal as a mobile phone in terms of usage. Strikingly, 45 per cent said they do not share their tablet at all.
Gartner also noted that men tend to purchase their own media tablet, while on the other hand women prefer to receive them as gifts.
However, this particular survey didn’t look at the type of tablets consumers are using. In April, a study by Gartner said that Apple’s iOS — the mobile operating system that powers the iPad — is the most dominant tablet OS, followed by devices built around Google’s Android.
Please do send in your comments about whether you agree with the survey findings or not.
